China → Middle East & Africa Direct Sourcingالصين ← الشرق الأوسط وأفريقيا

Bridging China
with the Arab and Africa World

ربط الصين
بالعالم العربي

ربط الصين بالشرق الأوسط وافريقيا — استيراد وتصدير مباشر

We help Middle East and African businesses source high-quality FMCG products directly from China manufacturers — detergents, canned foods, tomato paste under your own brand with high quality standards including GCC compliance. We also supply production machinery.

Request a Quote → Our Products
Trade Route ✓ GCC Compliant
🇨🇳
China — Factory DirectSourcing & QC
→ 🌍
Middle East & AfricaYour brand, your door
30+Yrs Exp.
OEMPrivate Label
GCCStandards
🏭
Factory DirectNo middlemen
🏷️
Private Label OEMSince 2005
✅
GCC CompliantHalal certified
🚢
End-to-End LogisticsDoor to door
Khalid Saeed
Khalid Ali Saeed Founder & General Manager
Meet the Founder

30+ Years Bridging
China and Arab/Africa World

"Building bridges between Chinese manufacturers and Middle East/African markets is not just business — it's my life's work."

Khalid Ali Saeed, a Yemeni national with a Bachelor's degree in Architecture Engineering from Tianjin University (1995), has spent over 30 years developing supply chains between China and the Middle East & Africa. Fluent in Arabic, Chinese, and English, he has played an important role in building FMCG brands that have reached more than 20 countries.

30+Years in China
20+Countries Served
$50M+Annual Turnover (peak)
🇸🇦 Arabic — العربية 🇨🇳 Chinese — 中文 🇬🇧 English
2015 – Present General Manager — Mahs Investment Holding Ltd (China Office) Developed Beryl detergent powder & Tanza canned foods/tomato paste for Middle East, East & West Africa.
1997 – 2015 General Manager — Pacific Inter-Link Sdn Bhd (PIL Group, China Office) Grew turnover from US$4M to US$50M. Developed SABA detergent (2,800 MT → 31,300 MT/yr) — one of West Africa's top brands, competing with OMO & Ariel. Developed Avina brand (tomato paste, sardines) for Africa. Served 20+ countries in Middle East & Africa.
1995 – 1997 Technical Supervision — Hayel Saeed Anam Group (HSA), Taiz, Yemen — one of Yemen's largest conglomerates
FMCG Department — قسم السلع الاستهلاكية سريعة الحركة

Our Product Categories

All products are manufactured to your specifications under your own private label. The reference images below show work done during our founder's previous roles.

⚠️ These images are for reference only. All business will be conducted exclusively under the client's own private label. These brands belong to their respective owners and are shown solely to demonstrate our founder's experience.
⚠️ هذه الصور للاطلاع فقط. تعاملنا مع أي عميل سيكون تحت العلامة التجارية الخاصة بالعميل فقط. هذه العلامات التجارية ملك لأصحابها وتُعرض فقط لإثبات خبرة مؤسسنا.
Detergents
Category 01
Detergents & Cleaning Products
المنظفات ومنتجات التنظيف

Washing powder, liquid laundry, dishwashing, floor cleaner. Available in all sizes. OEM experience since 2005.

مسحوق الغسيل، سائل الغسيل، غسيل الأطباق، منظف الأرضيات.

Private Label / OEM since 2005
Canned Foods
Category 02
Canned Foods
الأطعمة المعلبة

Kidney beans, broad beans (foul medames), white beans, green peas, chickpeas, sweet corn. GCC-compliant labelling, HACCP & Halal certified. Supplied to Yemen, Saudi Arabia, and US markets.

فاصوليا حمراء، فول مدمس، فاصوليا بيضاء، بازلاء، حمص، ذرة حلوة. مطابقة لمعايير الخليج، شهادة HACCP وحلال.

Private Label / OEM · HACCP · Halal
Tomato Paste
Category 03
Tomato Paste
معجون الطماطم

100% raw tomato paste in cans, sachets, and bags. Fully compliant with Gulf country standards — no additives, no fillers. Also available: sardines and mackerel (Avina brand experience).

معجون طماطم خام 100% في علب وأكياس صغيرة وأكياس كبيرة. مطابق لمعايير دول الخليج — بدون إضافات.

GCC Standards · 100% Raw Tomato
Production Lines & Machinery Department — قسم خطوط الإنتاج والآلات

Complete Production Line Solutions

We supply complete or partial production plant machinery with full integrated services.

🏭
Turnkey Factory Equipment

Supplying complete or partial production plant machinery including mineral water plants, canned food lines, and all types of detergent manufacturing machines — directly from Chinese manufacturers.

Integrated services include installation, operator training, ongoing maintenance, and continuous provision of spare parts.

Mineral WaterComplete bottling lines
Canned FoodFilling & sealing machinery
DetergentsPowder & liquid lines
Spare PartsContinuous supply
Why Choose Us

Your Trusted Bridge
Between Two Markets

30+ years of direct factory relationships and deep Middle East & Africa market knowledge.

🏷️

Private Label Manufacturing

Your brand, your packaging, your specs. We handle factory sourcing, formula development and QC.

📋

GCC & Regional Compliance

Deep knowledge of GCC import regulations, halal certification, and regional labelling standards.

🚢

End-to-End Logistics

Factory pickup, export documentation, freight forwarding — all managed for you.

💰

Competitive Factory Pricing

Direct factory relationships built over 30 years mean true wholesale pricing — no middlemen.

🇨🇳
ChinaFactory Direct
————→
🌍
Middle East & AfricaYour Market

"We don't just source products — we deliver your brand's promise to the shelf."

«نحن لا نستورد منتجات فحسب — بل نوصل وعد علامتك التجارية إلى الرف»

30+Yrs Exp.
OEMSupported
GCCCompliant
How It Works — كيف نعمل

Four Steps to Your Shipment

From inquiry to delivery, we manage everything.

1
Step One
Send Requirements
أرسل متطلباتك

Products, quantities, packaging specs, brand guidelines.

2
Step Two
Quote & Samples
عرض سعر وعينات

3
Step Three
Production & QC
الإنتاج ومراقبة الجودة

Manufacturing with on-site quality checks by our team.

4
Step Four
Export & Delivery
التصدير والتسليم

Full documentation, freight, customs clearance to your port.

Contact Us — تواصل معنا

Ready to Source
from China?

Whether you need a single product category or a full private-label range, we respond within 24 hours.

سواء احتجت إلى فئة منتج واحدة أو مجموعة كاملة تحت علامتك التجارية، نحن هنا للمساعدة. نرد في غضون 24 ساعة.

✉️
info@sannhey.comGeneral Enquiries
📱
+966 563 010 476WhatsApp (Saudi Arabia)
🇨🇳
+86 138 0135 8747Khalid Saeed — China Office
👤
khalidsaeed@sannhey.comKhalid Saeed — General Manager
Send an Enquiry — إرسال استفسار